Amazon is launching soon, defying Gerry Harvey’s all the predictions. In fact Citi analysts claimed that Amazon will be launching any time during next month. Well this may be a sad news for Gerry, nonetheless it is great opportunity for entrepreneurs, small business owners and first time sellers alike. When the Amazon Australian Marketplace opens, sellers will have access to large number of customers, combined with hassle free fulfillment option in the form of FBA and upcoming Christmas shopping season, It is going to be a gold rush. But are you ready to capitalize on this opportunity?
With Amazon Australia launch just round the corner, It is now time to start research & preparation and to be ready for sale of your products on the launch day. This checklist is aimed at helping wanna be sellers in their selling business on Amazon Australia Marketplace. Selling on Amazon is easy but to stand out and be profitable, one need to do thorough research.
Starting off with basics, the first item on checklist is the obvious one!
1. Sign up as seller on Amazon Australia
If you haven’t done so than now is the time to fill up 30 second form on Amazon website to register as seller and be notified as soon as marketplace is launched.
We have two out of three of the top 10,000 Australian retailers on our platform, 60 million listing on the site and that’s the level of selection that people expect. I just can’t see how Amazon will be able to match that.
eBay Australia recently launched a campaign which aims to celebrate eBay’s role in the Australian retail industry and its long history with Aussie consumers. With 18 years under its belt and more than 11 million Australians on the site each month, eBay has plenty at stake as Amazon enters Australia, however, eBay Australia’s chief marketing officer, Tim MacKinnon, said the US online retailer had its work cut out for it to deliver the breadth of service local customers wanted.
Amazon is expected to launch in Australia during October- November, in time for Christmas season. Earlier we reported that Amazon Australia is in talks with various suppliers and manufacturers of consumer goods for their launch preparation. One such supplier revealed under the condition of anonymity that Amazon plans to launch during last quarter of current year.
During Q2 2017, For the first time in Amazon’s history the percent of units sold by marketplace sellers exceeds that of Amazon itself. This is the first quarter where marketplace sellers had more sales than Amazon, while Amazon sold $23.8 billion worth of products in the quarter, up from $20.4 billion last year. But this 18 percent growth in retail sales is less as compared to 22% during last year.
From the jobs being advertised, it appears that Amazon Australia’s first fulfillment center will be located in the suburbs of Melbourne, with warehouse job vacancies currently being advertised for Dandenong South. Jobs available at Dandenong South include Security Manager, Safety Manager and Area Managers. The job description also requires the employee to undertake warehouse activities, including lifting and moving material and standing and walking for up to 10-12 hours a day in a building more than 400 metres long.
Amazon is executing a well planned strategy to meet its launch objectives for Australia. The US retail juggernaut is already in negotiation with several suppliers of consumer goods, toys & electronics and from the looks of it, Amazon appears to be targeting existing online retailers with its offerings of lower prices as compared to current market rates. Amazon plans to launch in Australia during last quarter of current year and sources privy to details mention that Amazon has already sorted out its logistics plan for Australia.
FBA which stands for “Fulfillment by Amazon” is a service created by the Amazon which allows you to store your products in Amazon’s fulfillment centers (their warehouses), and they will pick, pack, ship your products once you receive orders from your customers thereby freeing you (the seller) from hassle of logistics and fulfillment, which allows you time to focus on business development, marketing and getting more orders.
After years of speculation the plan of Amazon Australia launch is now confirmed. It is not matter of “IF” anymore rather it has now come down to “WHEN”. While consumers rejoice at this announcement, many small to medium sized sellers are worried about the implications of Amazon launch. Where many businesses see the reduction of their market share, therein lies a golden money making opportunity specially for small to medium sized businesses.
After months of speculation, Amazon has finally released a statement officially confirming the launch of retail services within Australia. The online retailer has also confirmed it is actively searching for a fulfillment centre in Australia which is expected to be located in Melbourne or Sydney.