Ruslan Kogan

Kogan gearing up for upcoming Amazon battle

Ruslan Kogan, the CEO of says he is ready to profit from upcoming Amazon launch in Australia. Earlier while talking to The Weekly Australian, he reiterated that Amazon Australia launch is a huge opportunity for his company to sell its private-label goods on Amazon Marketplace, including home appliances and electronics. He said Amazon’s Australian arrival created an additional sales channel for his business, and would expand the local online retail market.

Mr Kogan said:

We’ve got over a decade’s experience doing this, selling through eBay and recently in New Zealand on TradeMe, Over 50 per cent of our gross profit is generated from private label; we’ve got the systems and processes we need.

Kogan was founded in 2006 and listed on the ASX in July last year. It sells electronics, home appliances, mobile, grocery and travel products direct to consumers through its website. The Amazon Australia Selling opportunity as mentioned by Kogan provides an ideal platform from small to large size retail companies to find and develop a new source of sales.

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